My Vida Skin is more than a cosmetic brand—it’s a statement of self-empowerment. We developed a brand identity centered around empowerment, choice, and natural beauty. The slogan "My Vida, My Skin" became the foundation of the brand, emphasizing that skincare is a personal decision—one that reflects confidence and individuality. By using natural ingredients, My Vida Skin gives women the freedom to choose what’s best for their bodies without compromise.

The brand identity reflects this vision with a bold yet inviting logo. A strong, modern typeface gives the brand confidence, while combined with a delicate script font adds a human, personal touch.
To further emphasize inclusivity and purity, we curated a neutral color palette that resonates with the authenticity of all skin tones.
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